Thank you, Harry Warner Lisa Tao, Suzanne Geary, and Elise Trinh for posting art online!
Here is where you can find many early designs/prototypes of multiple hatchimals franchises, as well as toy fair footage
Interactives[]
Spin Master's original idea was to make a baby bird that you would hatch and teach to fly. This would later become hatchimals and the flying gimmick would be passed on to Owleez.
early concept ready to fly
hatchimals glittering garden prototypes at the toy fair
mystery hatch/secret hatch
season 1-3[]
secret scene(glittering garden)
hatchy hangout
carton with early flamingoose design
hatchtopia
hatchery nursery
Early concept for 2 pack
Early concept for 1 pack
Early concept for 4 pack
early magical meadow figures at the toy fair
early snowflake shire figures at the toy fair
early glittering garden figures at the toy fair
early season 2 figures can be seen on the back of the hatchery nursery box, including a pink koalabee variant that didn't make the cut
PROTOTYPES: CLICK HERE
season 4[]
wishing star waterfall
shimmering sands
secret scene(unknown area)
Early illuma island design
later illuma island design
unknown, possibly early team hatch prototypes
EARLY ILLUMA ISLAND IN ACTION: CLICK HERE
season 5[]
concept idea 1
concept idea 2
concept idea 3
concept idea 4
Season 6-6.5[]
season 6 2-pack concept
season 6 4-pack + bonus early mock-up
season 6 4-pack + bonus early mock-up back
Hatchimals pixies[]
Mock up of an endcap display
Hatchtopia summer vibes[]
Early concepts for the hatchimals including some that did not end up making the cut
Pixies vacay style[]
fruit stand
wave 1 and 2
Glamfetti[]
art showing they were originally considering a sort of splattered paint look
Mini pixies[]
wings
figures
Hatchimals pixies crystal flyers[]
classic
starlight idol
Hatchimals pixies riders[]
lilac luna artwork
Season 8[]
either a 3d render of the cosmic candy shop or a model shown at the toy fair
Cosmic candy pixies[]
Season 9[]
art of hatchimal and egg
later concept
lamoor sketch
Wilder wings pixies[]
Season 10[]
3d models for unikeet animations and figure
3d models for shagpuppit animations and figure
early concept for the store display
mer-zebrush
tadpole
penguala and draggle
characters
characters that made the final product
crabler and fish sketches
character sketches
more character sketches
even more character sketches
guitar accessory
bottles, rattles, and pacifiers
other accessories
egg attatchments
egg designs
Families & Rainbow-Cation[]
spring basket idea 1
spring basket idea 2
artwork of some hatchimals and accessories from a playdate pack
Some hatchimals from the cat dancers and bunny bakers familys
early 3d render of the family set packaging
early 3d render of the s11 carton
early 3d render of the playdate pack
cat dancer carton
unicorn hair stylist carton
concept for s11 hatchy homes and lion artists
concept for s11.5 hatchy homes and luau leopards
s11.5 figures
concept for sibling luv pack and koala campers
concept for s11.5 playdate pack
RAINBOW-CATION PROTOTYPES: CLICK HERE
HATCHICORN PROTOTYPE: CLICK HERE
Alive! & Rainbow Splash[]
hatchi nursery
hatch n' stroll
single pack
hungry hatchimals
pink carton
3d render of the hungry hatchimals set
3d render of the pink carton
3d render of the hatch n' stroll set
3d render of the hatchi nursery
3d render of the hatchi nursery opened
3d render of the make a splash playset
early 1-pack design
rainbow splash 1 pack
fizzy color surprise
Miscellaneous[]
burtle slippers
unknown my best guess is a very early version of glow up
Early hatchtopia life plush design
beta hatchtopia life game
card game
season 1 puzzle figures
eggventure game
scrunch bunch patterns
more scrunch bunch patterns
Toy Fair videos(includes other products by spin master)[]
2017: https://www.youtube.com/watch?v=zjAUjGNxWTs
2018:https://www.youtube.com/watch?v=ys48AI3S4RY
2019: https://www.youtube.com/watch?v=FjAMewwM_Ng
2020:https://youtu.be/gj1IFuFDf44?si=fNMt6h19gzKd5-lO(towards the end)